About Us

Sometimes you "get 'em" and sometimes you don't.

At DIDN'T GET 'EM, we understand that sneaker culture is more than just about the kicks you own – it's also about the ones that got away.

We may be poking fun at ourselves, at the core of it's about dusting yourself and trying again. There's nothing better when you finally do acquire that grail you have been trying for. The win is only that much sweeter because of all the times you DIDN'T GET 'EM.